Rocky Top, Tennessee – September 30th, 11:00 AM – Mark your calendars for an unforgettable event as Coal Creek General Store prepares to open its doors to the community. Owned by Jason and Natalie Deel and managed by the dynamic Haley Braden, this grand opening promises to be a celebration of Rocky Top’s cherished Appalachian heritage. On September 30th at 11:00 AM, the town will witness the birth of a true cultural hub, offering locally made products, delightful food, endless fun, and live music, making it a day to remember for all ages.

Preserving Tradition, Embracing Community

Coal Creek General Store is more than just a retail establishment; it’s a passion project driven by the Deel family’s deep-rooted love for the Rocky Top community. Jason and Natalie Deel, both from small town America, share a dream of fostering a sense of belonging and preserving the town’s rich heritage. The grand opening marks the realization of their vision, with the store becoming a focal point for both locals and visitors to experience the essence of Rocky Top.

Meet Haley Braden: The Heartbeat of the Store

Heading the store’s operations is Haley Braden, a dedicated and community-oriented General Manager who lives right here in Rocky Top. Haley brings a unique perspective and a keen eye for curating an extraordinary shopping experience. Her warm and welcoming demeanor ensures that each visitor feels at home when stepping into Coal Creek General Store.

A Showcase of Local Excellence

Coal Creek General Store is a treasure trove of locally made products, carefully sourced to showcase the talent and craftsmanship of the region. From artisanal crafts and handmade decor to locally produced food items, the store takes pride in supporting the community by offering a platform for these talented individuals to shine.

Food, Fun, and Live Music: A Day of Festivities

The grand opening day will be a true celebration, with a plethora of activities to enjoy. Delicious food offerings will tantalize taste buds, and exciting games and activities will entertain the whole family. Additionally, the event will feature a live band, providing the perfect soundtrack to the festivities. All are welcome to come together and revel in the joyous spirit of community unity.